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    Why HR Executives Need a Company Recruiting Video

    Elevate Your Recruitment Strategy with a Company Recruiting Video

    In today’s competitive job market, attracting and retaining top talent is more challenging than ever. As HR executives, you understand the importance of standing out to potential candidates. A company recruiting video is a powerful tool to achieve this, offering a dynamic and engaging way to showcase your organization. Howell Studios specializes in creating high-quality recruiting videos tailored to your needs. Here’s why you need a recruiting video and what it entails.

    What is a Recruiting Video?

    A recruiting video is a short, professionally produced film that highlights various aspects of your company to attract potential job candidates. Key components include:

    Present your mission, vision, and core values to help candidates understand what drives your organization.

    Share personal stories from current employees to provide an authentic view of your workplace.

    Show what a typical day looks like for various roles to help candidates visualize themselves in those positions.

    Highlight your company’s milestones, achievements, and employee benefits to attract top talent.

    Provide clear instructions on how to apply and who to contact to encourage candidates to take the next step.

    The Power of a Recruiting Video

    A recruiting video is more than just a visual representation of your job listings; it’s a compelling narrative that can significantly enhance your recruitment strategy. Here’s why a recruiting video from Howell Studios is essential for your HR department:

    Video content is inherently more engaging than text. According to a CareerBuilder survey, job postings with videos receive 34% better quality applications compared to those without. This means your job postings will reach a larger audience and attract more candidates.

    A recruiting video allows you to vividly present your company’s culture, values, and work environment. Potential candidates can visualize themselves within your organization, which can significantly increase their interest and motivation to apply.

    Featuring testimonials from current employees provides authenticity and credibility. These stories can illustrate the real experiences of working at your company, helping to attract candidates who align with your company values and culture.

    Investing in a professionally produced recruiting video signals to candidates that your company is serious about attracting top talent. It enhances your employer brand by showcasing your commitment to quality and professionalism.

    Videos are a highly effective way to capture and maintain the attention of potential candidates. This engagement can lead to higher-quality applications from individuals who are genuinely interested in your company.

    In Conclusion

    A recruiting video is an invaluable tool for HR departments looking to enhance their recruitment strategy and attract top talent. By partnering with Howell Studios, you can create a compelling and professional recruiting video that effectively showcases your company’s strengths and appeals to high-quality candidates. Elevate your recruitment efforts and strengthen your employer brand with a recruiting video from Howell Studios. Contact us today to get started on your path to attracting the best talent in the market.

    Ben Roesch Employee Headshot

    Ben Roesch

    Director of Marketing & Advertising


    Ben has extensive experience in the digital media industry spending time at Kodak as well as in agency settings. He attended college at Syracuse University, where he earned 2 degrees; one in Marketing and another in Finance. After starting his career in content writing, he transitioned into account management and paid advertising. There he developed a passion for working with clients to help them succeed online!

    Fun Fact

    • Ben spent half a year studying abroad in Hong Kong, even working for an emerging co-working space company.
    • Ben has a twin brother, Alex, who also lives in Rochester, NY.