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    SDG Trailers

    CATEGORY: Contractors & Construction

    Location: Waycross, Georgia

    SERVICES: Website, SEO, PPC, Social Media, Photography, Video Production, LEAP 360


    Taking SDG Trailers to The Next Level

    SDG Trailers is the premier custom trailer manufacturer in the country. Unhappy with their prior marketing partner, they turned to our team at Howell Studios to help take their marketing efforts to the next level. After creating them a stellar brand video, we got to work creating their new website, setting up paid advertising campaigns, and developing content that increased brand awareness but also drives action.

    About SDG Trailers

    Since 2001, SDG Trailers has been a one-stop shop for all their customers trailer needs, offering a wide range of new, pre-owned, and custom-built trailers to meet their specific requirements. From refrigerated trailers for food transportation to cargo trailers for hauling equipment, SDG Trailers has the perfect solution for you.

    Their state-of-the-art manufacturing facility ensures the highest quality and durability, and their commitment to customer satisfaction shines through our excellent service before and after the sale.

    Our Work For SDG Trailers

    Their Website

    While their previous website did an alright job at displaying the different trailers they had available, it didn’t portray the quality of their brand and wasn’t optimized to rank online for their desired keywords. We got to work creating a website that reflected their industry leading capabilities and service offerings. 


    Creating a new website was an important first step in which the rest of our services would take shape. It would lead our on and off page SEO efforts, house the great photos we were capturing and the videos we were creating, and be a great landing page for our paid ads to go to. Visit their website here.

    Paid Advertising (Google Ads)

    With the website completed and live in December, we have started a comprehensive Google Advertising plan that’s aimed to capture the bottom of the funnel traffic that existed in their service area as well as educated top of the funnel prospects on the SDG Trailers difference.

    We are currently running Google Shopping Ads, Display Campaigns, Search Ads, YouTube Ads, and Remarketing Ads. While each campaign has its own objectives, they are seamlessly working together to achieve an over arching goal, drive new trailer sales through a steady steam of quality leads.

    Content Creation

    Creating engaging content for SDG Trailers was and continues to be an important piece in our marketing plans. From photos and videos of their team manufacturing the trailers to video testimonials from their customers, the content we create serves multiple purposes. 


    It generates trust and demonstrates their expertise in an engaging way, serves as a easily congestible way to advertise, and tells the story of their brand. Not to mention that the behind the scenes shots of delicious food being made is enticing to watch online, making it more likely to be liked, shared, and interacted with.

    The End Result?
    Another Happy Client

    After all the hard work we have put into being SDG Trailer’s full-service marketing partner, we are happy to add them to the rapidly growing list of happy clients we have helped! If you are wondering how we can do the same for your company, contact us today!

    See How We Can Do The Same For You

    We pride ourselves on being a true one-stop-shop for our clients. From stunning content creation to advertising, we do it all; even offering printing services for clients in need.

    Looking to Take Your Business to The Next Level?

    Ben Roesch Employee Headshot

    Ben Roesch

    Director of Marketing & Advertising


    Ben has extensive experience in the digital media industry spending time at Kodak as well as in agency settings. He attended college at Syracuse University, where he earned 2 degrees; one in Marketing and another in Finance. After starting his career in content writing, he transitioned into account management and paid advertising. There he developed a passion for working with clients to help them succeed online!

    Fun Fact

    • Ben spent half a year studying abroad in Hong Kong, even working for an emerging co-working space company.
    • Ben has a twin brother, Alex, who also lives in Rochester, NY.