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    Exploring Aquaflex: Howell Studios’ Tampa Adventure

    Exploring Aquaflex: Howell Studios' Tampa Adventure

    In the fast-paced world of video production, each project is a chance to dive into new ideas and push creative boundaries. Here at Howell Studios, we’re all about embracing those opportunities, and our recent trip to Tampa, Florida was no exception. Our mission? To showcase Ultraflex’s product, Aquaflex, in all its underwater glory.

    AquaFlex® is a solvent, UV, UV screen printing and Latex printable substrate designed for underwater branding and advertising for pools, ponds, water features and aquascapes. The blue backside of AquaFlex is made from recycled industrial pool liner.

    We took a bunch of pictures and videos during the shoot, keeping two things in mind; “What is the goal of the shoot?”, and “How is Ultraflex going to use this content?”. With that under consideration, we captured pictures and videos both horizontally and vertically so that they could use this content across social media channels as well as their website. This allows them to maximize the content we created to its fullest possibilities. Check out the reel we made them!

    As storytellers at heart, we knew that attention to detail was key to bringing this product to life and to showcases Ultraflex’s dedication to innovation. In today’s digital world, standout visuals and compelling stories are what set brands apart and we set up to showcase Aquaflex. Armed with our state of the art underwater camera setup, the Ikelite 200DL, we plunged into the water to capture Aquaflex like never before.

    Our collaboration with Ultraflex reinforced the importance of teamwork and out-of-the-box thinking in content creation. Looking back on our Tampa experience, we’re reminded of the power of storytelling and the impact of captivating content. At Howell Studios, we’re committed to pushing boundaries and breathing life into brands through visual storytelling.

    Ready to take the plunge? Join us and let’s make waves together. Experience the Howell Studios difference.

    Ben Roesch Employee Headshot

    Ben Roesch

    Director of Marketing & Advertising


    Ben has extensive experience in the digital media industry spending time at Kodak as well as in agency settings. He attended college at Syracuse University, where he earned 2 degrees; one in Marketing and another in Finance. After starting his career in content writing, he transitioned into account management and paid advertising. There he developed a passion for working with clients to help them succeed online!

    Fun Fact

    • Ben spent half a year studying abroad in Hong Kong, even working for an emerging co-working space company.
    • Ben has a twin brother, Alex, who also lives in Rochester, NY.