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    3 Things to Consider When Making a Website

    The Top 3 Essentials for Building an Effective Website

    When it comes to creating a successful website, there are three key factors you need to consider. Let’s dive into these essentials to ensure your website not only stands out but also performs optimally.

    1. Optimization

    Speed and Responsiveness

    First and foremost, your website must be optimized for speed and responsiveness across all devices, particularly mobile phones. With the majority of users accessing websites from their mobile devices, it’s crucial that your site adapts seamlessly to smaller screens. A fast-loading site not only improves user experience but also impacts your bounce rate and search engine rankings. Google places a significant emphasis on page speed, making it an important factor for visibility and user engagement.

    2. Content

    Writing for Your Audience and Google

    You’ve likely heard the phrase, “content is king,” and it holds true. Your website’s content should serve two masters: your visitors and search engines. Aim to create content that is clear, concise, and valuable to your audience. It should address their questions and showcase your expertise on the subject. Simultaneously, Google looks for relevant keywords within your content. Incorporate these keywords naturally throughout your headings and body text to enhance your SEO without appearing spammy. The balance is key to appealing to both readers and search engines.

    3. Design

    Aesthetic and Brand Consistency

    While functionality is paramount, design plays a crucial role in engaging your visitors and reinforcing your brand. A well-designed website that aligns with your brand colors and ethos can make a lasting impression. The visual appeal of your site can influence a visitor’s perception and emotion, making it essential to choose colors wisely and ensure ample spacing. Additionally, use legible fonts to enhance readability. Good design is about creating an aesthetically pleasing and user-friendly experience that keeps visitors coming back.


    We’ve only scratched the surface of what goes into building a stellar website. These three factors—optimization, content, and design—work together to create an effective online presence. Whether your goal is to generate sales, provide information, or build brand authority, focusing on these essentials will set your website up for success. If you’re looking for professional help, our team is ready to elevate your website and take your marketing efforts to the next level.

    Ben Roesch Employee Headshot

    Ben Roesch

    Director of Marketing & Advertising


    Ben has extensive experience in the digital media industry spending time at Kodak as well as in agency settings. He attended college at Syracuse University, where he earned 2 degrees; one in Marketing and another in Finance. After starting his career in content writing, he transitioned into account management and paid advertising. There he developed a passion for working with clients to help them succeed online!

    Fun Fact

    • Ben spent half a year studying abroad in Hong Kong, even working for an emerging co-working space company.
    • Ben has a twin brother, Alex, who also lives in Rochester, NY.